BRANDING. SOLO GOZAR
Social media video campaign for Solo Gozar Streetwear.
Bridge IV teamed up with the Spanish clothing brand Solo Gozar to produce an Instagram video campaign around the company’s joie de vivre motto.
The campaign consisted of twelve short videos designed to play in an infinite loop, as well as their corresponding GIF versions. From seasonal greetings to hoop sessions, the videos played on Instagram as part of the brand’s marketing strategy.
All the recordings took place in different locations in Madrid and Edinburgh. The videos have enhanced graphics (logo integrated with movement), 1x1 formatting and colour grade.